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Case Studies

Real businesses.
Real execution.

Structured Cabling / Low VoltageHouston, TX

Houston Computer Repair Experts

Family-owned 3-man crew — father provisions networks, both sons run fiber. TDLR licensed. Needed a complete marketing operation from scratch: brand positioning, audience strategy, campaign production, and content.

20 min

First session

18

Sessions

13

Memory files

20 min

Onboarding time

What NXFLO produced

Brand Foundation

  • ◆Full brand voice documentation
  • ◆Brand tone guidelines with do's/don'ts
  • ◆Color palette + typography spec
  • ◆Key messaging framework

Audience Intelligence

  • ◆4 buyer personas with pain points, triggers, objections
  • ◆Office/Facilities Manager (commercial)
  • ◆General Contractor (subcontract)
  • ◆Homeowner (residential AV)
  • ◆Enterprise/Data Center (fiber specialty)

Competitive Strategy

  • ◆3-segment competitive analysis (big firms vs handymen vs IT companies)
  • ◆Positioning matrix with differentiators
  • ◆Competitive copy rules
  • ◆10 named target companies for GC outreach

Campaign Infrastructure

  • ◆3-phase campaign playbook (immediate → pipeline → scale)
  • ◆KPI targets: $40K → $100K revenue over 6 months
  • ◆Website copy for AV services + telecom/cabling pages
  • ◆Service documentation with pricing approach
  • ◆Computer repair offer with warranty terms

An agency would charge $5,000–$15,000 for this scope and take 2–4 weeks to deliver. NXFLO produced it in one session. The brand memory persists and compounds — every future campaign builds on this foundation.

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